Privacy policy
Last updated: June 11, 2026
Pure Label operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Pure Label is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, payment card information, financial account details, transaction details, and payment confirmations.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including items viewed, added to cart, purchased, returned, exchanged, or canceled.
Communications including messages sent to customer support.
Device information including IP address, browser type, network connection, and unique identifiers.
Usage information including interaction behavior within the Services, browsing patterns, and preferences.
Personal Information Sources
We may collect personal information from:
Directly from you when you place orders, create accounts, or contact us.
Automatically through cookies and similar tracking technologies when you use the website.
From service providers such as Shopify, payment processors, analytics providers, and fulfillment partners.
From partners or third parties involved in order processing or marketing activities.
How We Use Your Personal Information
We use personal information to:
Provide, tailor, and improve the Services, including order fulfillment, payments, shipping, returns, and customer support.
Process transactions and manage accounts.
Send updates related to your order or account activity.
Marketing and advertising, including promotional emails and targeted advertising based on browsing or purchase behavior.
Security and fraud prevention to protect our store and customers.
Legal compliance to meet applicable legal obligations under U.S. federal and state laws, including Federal Trade Commission (FTC) regulations and applicable state privacy laws.
How We Disclose Personal Information
We may share personal information with:
Shopify and other service providers that support store operations such as payment processing, hosting, analytics, and fulfillment.
Marketing partners for advertising and promotional activities.
Third parties when required for shipping or customer-requested services.
Legal authorities if required by law or to protect our rights.
We do not sell personal information in the traditional sense; however, certain data processing for advertising may be considered “sharing” under applicable U.S. state privacy laws such as the California Consumer Privacy Act (CCPA/CPRA), where applicable.
Relationship with Shopify
Our store is hosted by Shopify, which processes personal information to provide platform services. Data may be transferred and processed in countries outside the United States. Shopify may also use data for platform improvement and analytics. You can learn more in Shopify’s privacy documentation and exercise rights via Shopify’s privacy tools where applicable.
Third Party Websites and Links
Our Services may contain links to external websites. We are not responsible for the privacy practices of third-party websites and encourage users to review their policies separately.
Children’s Data
Our Services are not intended for individuals under the age of majority in their jurisdiction. We do not knowingly collect personal data from minors. If such data is discovered, it will be deleted where required by law.
We do not knowingly sell or share personal information of individuals under 16 years of age.
Security and Retention of Your Information
We use reasonable administrative, technical, and organizational safeguards to protect your information, but no system is completely secure.
We retain personal information only as long as necessary to fulfill orders, comply with legal obligations, resolve disputes, and enforce policies.
Your Rights and Choices
Depending on your U.S. state of residence (including California under CCPA/CPRA and other applicable state laws), you may have rights such as:
Right to access personal data we hold about you
Right to request deletion of your personal data
Right to correct inaccurate data
Right to portability of your data
Right to opt out of targeted advertising or data sharing
Right to non-discrimination for exercising privacy rights
You may also enable browser-level opt-out signals such as Global Privacy Control (GPC), which we will honor where legally required.
You may unsubscribe from marketing emails at any time.
International Transfers
Personal information may be processed outside your country, including in the United States and other jurisdictions where service providers operate. Where required, we use appropriate safeguards such as Standard Contractual Clauses or equivalent legal mechanisms.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updates will be posted on this page with a revised “Last updated” date.
Contact
If you have questions or wish to exercise your privacy rights, contact us at:
Email: info@pure-label.com
Address: 1106 W Ash St, Junction City, KS 66441, USA