Privacy policy

Privacy Policy

Last Updated: September 4, 2026

At Pure Label ("we", "us", "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit pure-label.com, purchase our products, or communicate with us.

Our privacy practices adhere to applicable United States federal and state privacy statutes, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and guidelines set by the Federal Trade Commission (FTC).

1. Personal Information We Collect

Depending on how you interact with our online store, we may collect and process the following categories of personal information:

Category Examples & Details Collected
Contact & Identity First and last name, shipping address, billing address, phone number, and email address.
Financial Data Payment details processed securely via PCI-DSS compliant payment gateways. (We do not store full payment card details on our servers).
Commercial History Order details, transaction history, items viewed, returned, or canceled, and product preferences.
Support Inquiries Communications, customer service emails, and feedback submitted to our team.
Technical & Device Data IP address, browser type, operating system, unique device identifiers, and site navigation analytics.

2. How We Use Your Personal Information

  • Order Fulfillment: To process payments, arrange shipping, fulfill orders, handle returns, and provide customer support.
  • Customer Communication: To send order confirmations, shipment tracking updates, and respond to support requests.
  • Marketing & Promotions: To inform you about new products, promotional offers, and store updates (you can opt out at any time).
  • Fraud Prevention & Security: To verify payment authorizations, prevent fraudulent transactions, and secure our website infrastructure.
  • Legal Compliance: To comply with tax, accounting, legal obligations, and state consumer protection standards.

3. Sharing & Disclosing Information

Pure Label does not sell your personal information for monetary consideration. We share data only with necessary third-party service providers who assist us in operating our storefront:

  • E-Commerce & Payment Processors: Shopify, credit card processors, and secure wallet options (Apple Pay, Shop Pay, PayPal).
  • Fulfillment & Shipping Carriers: USPS, UPS, FedEx, DHL, and partner logistics providers.
  • Analytics & Advertising: Analytics tools and advertising platforms to help optimize store operations and customer experience.

4. Your Privacy Rights & Choices

Depending on your U.S. state of residence, you may have specific privacy rights regarding your personal information:

  • Right to Know / Access: Request details about the personal data we have collected about you.
  • Right to Deletion: Request the deletion of your personal information, subject to legal and transactional exceptions.
  • Right to Correction: Request that we update or correct inaccurate personal information.
  • Opt-Out of Marketing: Unsubscribe from marketing emails at any time using the "unsubscribe" link located at the bottom of our emails.
  • Non-Discrimination: We will not discriminate against you for exercising any of your statutory privacy rights.

To submit a privacy request, please contact customer support at info@pure-label.com.

5. Cookies & Data Security

Cookies: We use cookies and similar technologies to facilitate shopping cart functionality, remember user preferences, and analyze site traffic. You can adjust your browser settings to refuse or delete cookies.

Data Security: We employ standard 256-bit SSL encryption and technical safeguards to protect your personal data. However, no online data transmission can be guaranteed to be 100% secure.

Important Notice Regarding Product Returns

Our registered address in Junction City, Kansas is an administrative location only and CANNOT accept physical product returns.

All product returns must be pre-authorized by contacting support at info@pure-label.com to receive return instructions and designated fulfillment center address details. Packages sent to the administrative address without authorization will not be received or processed.

Company Profile & Contacts

Store Name: Pure Label

Website: pure-label.com

Privacy Support Email: info@pure-label.com

Registered Business HQ

Pure Label
1106 W Ash St
Junction City, KS 66441
United States
(Administrative office — Not a return address)

Product Return Address

Issued Upon Authorization
Contact info@pure-label.com to receive return instructions.
(Pre-approval mandatory)

© 2026 Pure Label | All Rights Reserved